The Winter Olympics are back, and so is 3x Olympic speed skater and captain of Team USA—J.R. Celski, this time backed by Core Power.

With the 2017 Pyongchang Olympics around the corner, we were tasked with elevating the Core Power brand. Years ago, Simone Biles had helped us show the world that being awesome was a choice they could make, just like the choice of an awesome protein drink. This season, we evolved that meaning, and demonstrated a convergence of past experience and present undertakings coming together to create defining moments. Moments of choice, moments of glory, moments of awesome. This is how you Unleash Your Awesome. 

Using a double exposure technique, we were able to capture JR and our other athlete's moments of focus, celebration, and recovery, as well as demonstrating that we are all a summation of our experiences, our hard work, and our dedication, and it is that along with our conscious decisions, that make us awesome.