Universal truth No. 1 - Small business owners work incredibly hard, no matter where they're from. 

Universal Truth No. 2 - Google wants to see workplace creativity, collaboration, and communication thrive.

Put them together and what do you get? An international message stretching across the globe, across language barriers, and across the web. A union of iconic imagery and empowering messaging tied together for the common goal of helping small business owners anywhere and everywhere realize their true potential. 

Translated into 25 languages and viewed across 60 different countries, this was a truly universal campaign.