When FCB got the call from Great Wolf Lodge that they were looking for a brand new brand platform, we pounced at the chance to let our inner child out. We soon found out that the best way to get parents and kids to unleash their pack’s energy was to WOLF OUT!

Redesigning the full suite of brand assets for a 360 campaign, we launched the new look with a fresh rendition of Chic’s disco hit “Freak Out,” armed with a brand new set of Wolf lyrics, a resort-wide dance party, and much much more.

The results? Major press and earned media mentions and #1 ranked ad campaigns driving purchase intent at 65% positive.