Yeah, yeah, I know.

It’s pretty cliché for someone who considers themselves a creative to actually put the word ‘creative’ in their logo, especially a writer like myself. Aren’t we supposed to be clever?

But here’s the definition of Copywriter according to the Merriam-Webster:

1.     someone whose job is to write the words for advertisements

2.     a writer of advertising or publicity copy

I’ll add this to the list of reasons why I prefer the Oxford comma.

That definition is like saying an artist is someone who makes art. It’s a drastic simplification, but it’s still true—essentially.

In our world, the one of advertising, it’s so much more.

I’m someone who believes in the power of persuasive writing. That we should only be content with creating content that’s engaging. I believe in the beautiful union of language to visuals—or language to your very own imagination. That when art and copy work in harmony they make a language all of their own. I believe in the rewards of curiosity and the rejection of convention, and that even convention can be unconventional when you flip the switch on gravity.

I believe that for all the late nights and caffeinated mornings, there’s nothing I wouldn’t trade. I thrive in this mad world of ours. Exploring uncharted thinking, building ideas from scratch with everything from blocks to boulders, and attacking challenges with a lot of passion and a little bit of zeal. I know how to play the game—even though I think it’s best played when you re-write the rules.

Whether you use the dictionary’s two general sentences to describe what I do or a whole paragraph of adjectives, it’s really best summed up with that single, simple word: creative.

I’m Will Wilson. I create.