IDEA

The most popular colorway in the shoe world is named after milk’s favorite cookie OREO—and for years sneakerheads and shoe brands have been using the name for free.  Since they hijacked the cookie, we hijacked the sneakers.  Delivering a unique experience that allowed us to turn every Oreo colorway sneaker into a commerce opportunity.  By collecting the data of the most popular shoe model releases, we turned every sneaker into a coupon – a retail promotion using smart-scan technology, for award-winning results.

Recognition

• Cannes Lions, Shortlist (Brand Experience & Activation / Retail Promotions & Competitions)

• Clios, Bronze (Out of Home / Ambient)

• D&AD, Bronze (Direct / Digital)

• D&AD, Shortlist (Digital / Mobile)

• EFFIES Shopper Marketing, Finalist (Commerce & Shopper / Media Innovation)

• One Show, Merit (Branded Entertainment Craft - Use of Technology)

• One Show, Merit (Creative Use of Data / Use of Technology)

• One Show, Shortlist (Direct Marketing / Digital & Online - Ecommerce)

• One Show, Merit (Experiential & Immersive / Ecommerce)

• One Show, Shortlist (Experiential & Immersive / Events/Stunts/Competitions - In-person)

• One Show, Shortlist (Interactive & Mobile Craft / UX/UI - Utility/Ecommerce)

• One Show, Shortlist (Out of Home / Innovation in Out of Home)