Launching a whole new kind of healthcare is no easy task. That’s why we teamed up directly with the CMO and executive council of the Blue Cross Blue Shield group to launch Wellpoint, a healthcare provider on a mission to deliver the kind of care people need, where they need it, how they can best receive it.

Inspired the Lotus, symbol of renewal and eternal life, we launched a CGI driven anthemic campaign that depicted real people, and proved to communities everywhere that your whole health means everything, and with Wellpoint, it’s everywhere around you.